Apply to attend the
Werk It x Second Home Podcast Bootcamp! 

October 2, 2019
9:30 am - 5:30 pm

Second Home, Hollywood
370 N. St. Andrews Place Los Angeles CA 90028


Werk It, the first and only annual gathering created by and for the brightest women in podcasting, is teaming up with Second Home, a co-working company with a mission to support creativity and entrepreneurship in cities around the world, to create a one-day introduction to podcasting for women+ in the LA metro area who’ve got big audio dreams but who don’t yet have the experience or industry connections to start making them real. 

Led by women from some of the city’s leading podcasting companies, we’ll start by developing show ideas, move on to the basics of recording high quality audio, then turn to audience-building and creating revenue streams before concluding the day with a session focused on putting your best pitch forward. And after we wrap, bootcampers will be able to network with presenters, Werk It Festival attendees, and other podcasting friends at a mixer hosted by Second Home.

Think this one’s for you? Here’s the deal: 

  • This Werk It bootcamp is created by and for women. We also encourage people who are non-binary, genderqueer, and more who feel inspired by what we’re doing to join us and be a part of our community.

  • The bootcamp is designed for podcasters with little to no experience or industry connections. 

  • Bootcamp participants must be residents of Los Angeles, Ventura, Kern, San Bernardino, Riverside or Orange counties. (Not a local? You are very welcome to come to Werk It conference on October 3 and 4 at the Theatre at Ace Hotel! Women+ from 30+ states and 12+ countries will be there. Click here for tickets and information.)

  • The mission of Werk It is to advance excellence and equity in podcasting, so people whose voices have been underrepresented in our industry are strongly encouraged to apply. Click here to read the full application criteria.

This bootcamp is FREE to attend. If you’d like to make a donation or become a sponsor that supports this bootcamp and all of our programming at Werk It, email us at werkit@wnyc.org. 

Deadline for Werk It x Second Home Podcast Bootcamp applications: September 3, 2019

All accepted applicants will be notified by  September 6, 2019.  Space is very limited.


Werk It x Second Home Bootcamp Program Schedule

 
 

Note: Schedule and presenters are subject to change, the Werk It producers routinely add more sparkle and also life happens. Check back regularly for updates!

9:00 AM: Check in opens! Welcome!

+ 10:00 AM Workshop 1: Developing Your Show - Concept, Voice, Format

So you have an idea for a podcast. How do you craft your idea from a vision board to a plan of action? Seasoned Development Producer Mukta Mohan will outline how you can get your show concept fully formed so it's ready by the time you launch.

Presenter: Mukta Mohan (Development Producer, Crooked Media)

+ 11:30 AM: Workshop 2: Hussle and Motivate: Podcast Tech for All

There's no reason not to get started with your podcast. TK will help guide you through understanding the equipment and tech to get started on any level. From body mechanics, to mics and mixers this workshop will offer an overview of the essential tools of the trade to get your show sounding professional and polished.

No experience or equipment required.

#TheMarathonContinues

Presenter: Keisha “TK” Dutes (Producer, Glitch, and Executive Producing Consultant, Hear to Slay)

12:30 PM: Break

+ 1:30 PM: Workshop 3: Guerilla Marketing + Audience Development

Now that you have your concept polished, your pilot recorded and mixed, how do you get and keep your listeners attention? This session will provide an overview of the tried-and-true ways to develop your audience, and some key strategies for marketing your show on a shoestring.

3:00 PM: Break

+ 3:15 PM: Workshop 4: Getting Paid to Podcast: How to sell ads in your podcast

It can be tough to know when it is time to approach advertisers. Even tougher can be how to pitch them when you get there. In this workshop you will learn the best practices for working with established advertisers. You will learn what kind of ads are best to sell in your show. Who do you call and how do you track them down? What is the difference between dynamic insertion and embedded ads? How long should they be and where do you place them? We will also cover how to make a sales pitch deck and how to craft a killer ad that will perform for your sponsors.

Presenter: Allyson Marino (Founder, Lipstick + Vinyl)

+ 4:30 PM: Workshop 5: Polish Your Pitch

What does it take to pitch your podcast? Whether you're pitching a show, network, sponsor, or your listeners, learn how to make your pitch stand out with Paola Mardo, host/creator/producer of Long Distance and recent winner of the Google Podcasts creator program with PRX, and Kristen Lepore, managing producer of KCRW’s Independent Producer Project.

Presenter: Kristen Lepore (Independent Producer Project, KCRW) + Paola Mardo (Host, Creator, Producer, Long Distance)

5:00 PM: Evening Mixer with participants, presenters, and Werk It attendees


The Werk It x Second Home Podcast Bootcamp is generously supported by the Annenberg Foundation.


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This program is made possible through the Werk It Festival’s partnership with Second Home. Second Home workspaces are among the most innovative and aesthetically bold workplaces in the world, bringing together diverse industries, disciplines, and types of social businesses. Second Home is a design-led workspace business committed to supporting entrepreneurship, community building, and creativity in cities around the world. Second Home was founded in 2014 and has quickly expanded with four London locations and a Lisbon location, along with the Libreria bookstore. Second Home Hollywood will be the first US location, opening in September 2019. At its core, Second Home is committed to improving local communities and offers social impact workshops free to the public. 


Leadership support for Werk It is provided by the Corporation for Public Broadcasting.