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Werk It


A Women's Podcast Festival

October 3-5 | Los Angeles, CA

 

 

 

 

 

 

 

 

 

 

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Werk It


A Women's Podcast Festival

October 3-5 | Los Angeles, CA

 

 

 

 

 

 

 

 

 

 

October 3-5 | Los Angeles, California

The only all-woman podcasting festival on the planet, Werk It presents workshops, demonstrations, mentoring sessions and NSFW conversations about working in audio and digital media. Plus: Networking opportunities, cocktail parties, and live podcast tapings at The Theatre at Ace Hotel in downtown Los Angeles!
 
New this year: Podcast Bootcamp. This one-day course will be taught by the top women in our field. It is designed for entry-level or early-career audio producers, as well as women who work in media or other related fields and are now moving into the podcast realm.
 
Werk It is a production of WNYC Studios, the beautiful people behind Radiolab, Freakonomics Radio, Death, Sex  & Money, 2 Dope Queens, Note to Self, Snap Judgment, Sooo Many White Guys, Here’s the Thing, the New Yorker Radio Hour, On the Media, Only Human and more.

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Register


Register


 

All-Access Pass - $550

  • PODCAST BOOTCAMP (OCT. 3)

  • TWO-DAY WERK IT FESTIVAL (OCT. 4-5)

  • TICKETS TO ALL 3 LIVE PODCAST TAPINGS (OCT. 3, 4, 5)

Festival Pass - $499

  • PODCAST BOOTCAMP (OCT. 3)

  • TWO-DAY WERK IT (OCT. 4-5)

Werk It Pass - $350

  • TWO-DAY WERK IT (OCT. 4-5)

Podcast Bootcamp Pass - $200

  • PODCAST BOOTCAMP (OCT. 3)


 
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Schedule


Schedule


October 3: Podcast Bootcamp

+ 9:30 AM: Keynote: My Podcast Gives Me Joy (and Health Insurance!)

Anna Sale, host of Death, Sex & Money, kicks off our Bootcamp with the 11 things she’s learned on her journey to podcast glory.

+ 10:00 AM: Set It Up

You can make a podcast alone in your closet, but it’s way more fun to do it with a team. Consider the many roles that exist on a pro podcast production, from a bootstrap indie operation to a national radio show extravaganza. We’ll reveal the salaries and budgets you should be prepared to pay (or demand) to produce your show.

Presenters: N’Jeri Eaton (Senior Manager for Program Acquisition, NPR) + Gina Delvac (Producer, Call Your Girlfriend)

+ 10:45 AM: Myth: All the Great Podcast Ideas Are Taken

There are podcasts about politics, food, love, death, celebrity, hiking, crime, health, science, and even…the California DMV handbook. So has every podcast idea been taken? There are plenty of niches waiting to be exploited by new podcasters—you just have to know where to look. Special bonus: Lauren gives away 50 free podcast ideas. (Producer not included.)

Presenter: Lauren Ober (Host, The Big Listen)

+ 11:05 AM: Talk with Your Voice

In this interactive session, we’ll talk about talking on the microphone with your authentic voice. And we’ll work on ways to get the most out of your host’s voice. Vocal fry welcome. Phoniness not accepted.

Presenters: Nancy Farghalli (Senior Editor, The Uncertain Hour, Marketplace’s Wealth & Poverty Desk) + Krissy Clark (Senior Correspondent, The Uncertain Hour, Marketplace’s Wealth & Poverty Desk)

11:45 AM: Lunch Break

+ 1:00 PM: Hot Tape

A quality microphone is a great start. After that, things can get tricky. How do you know what you need your sources to say? Where does your voice fit in, and how? Master these ten simple tips about the art and craft of interviewing and you’ll be ready to get good tape out of civilians and CEOs alike.

Presenter: Lisa Chow (Co-host, Start-Up)

+ 1:45 PM: I Have 100 Hours of Tape. Some of It's Hot. Now What?

Congratulations! Now let’s figure out where the story is hiding in that mountain of material, and how to shape it so your listeners listen like their lives depend on it.

Presenter: Molly Webster (Features Producer & Guest Host, Radiolab)

+ 2:45 PM: Put Yourself In My Ears

Emily: Marianne knows something about music. I don't what know it means when someone says -- wait for the high C chord. Marianne: Emily is crazy. No one ever says -- wait for the high C chord. The most important thing is to know what you're trying to convey. In this session, we'll talk about how to use music and sounds that help, not hinder, your story.

Presenters: Emily Botein (VP of On-Demand Content, WNYC Studios) + Marianne McCune (Reporter, Producer and Editor with WNYC, NPR, Detour)

+ 3:30 PM: They Won't Come to You: How to Find, Hook and Bedazzle Your Audience

All your hard work will just be an mp3 on a server unless people download it. Get tips on how to reach your people, make your show essential listening, and create points of interaction that can turn an audience into a community.

Presenters: Rebecca Lehrer (Co-host and Co-creator, The Mash Up Americans) + Ashley Alvarado (Manager, Public Engagement, KPCC)

+ 4:00 PM: Start Your Clocks: 7 Things You You Have to Do Before Your Launch

Bringing your podcast into the world will be both beautiful and painful. Take this advice and you’ll make it more of the former and less of the latter.

Presenters: Gretta Cohn (Founder, Transmitter Media) + Mukta Mohan (Producer, MTV News)

+ 4:30 PM: Pitching Like A Boss

You've created a compelling series and have a growing audience - but how do you actually monetize your media? In this rousing closer to the day, Bossed Up CEO and podcast breakout star Emilie Aries will tell you how you can, and should, be pitching, selling, negotiating, and closing.

Presenter: Emilie Aries (Co-host, Stuff Mom Never Told You and Founder, Bossed Up)


October 4: Werk It Main Stage

9:00 AM: Opening Remarks, Patricia de Stacy Harrison, President and CEO, Corporation for Public Broadcasting

9:15 AM: Keynote

+ 9:30 AM: What They Didn't Tell Me About Podcasting

New to podcasting? You’re not alone. Hear from women who crossed over into the light, and what they learned along the way.

Presenters: Negin Farsad (Host, Fake the Nation) + Erica Williams Simon (Host, The Call) + Gaby Dunn (Host, Bad With Money with Gaby Dunn) / Moderator: Ann Friedman (Co-host, Call Your Girlfriend)

+ 10:15 AM: Scoring: How to Do It well, and Legally

No, you can’t stick a Prince song in your credits. Yes, you can find free music or hire a composer. We’ll teach you everything you need to know about how to incorporate music, talk to musicians and source affordable music that won’t get you thrown in jail.

Presenter: Jane Marie (Music Supervisor, This American Life)

+ 11:00 AM: Creativity Doesn't Just Happen

Whether you’re getting a handle on your own creative practice, collaborating with a creative team, or steering your show in the context of a larger organization, effectively managing creativity is one of the most important elements of making a good show. A candid conversation about getting creative while getting things done — alone or as part of a group — kicked off with a creativity-kindling game.

Presenters: Christy Gressman (Director of New Show Development and Production, Night Vale Presents) + Bettina Warshaw (Partner Management Coordinator at Panoply) + Nishat Kurwa (Executive Director of Audio, Vox) / Moderator: Marea Chaveco (Senior Associate, Nonprofits Are Messy)

11:45 AM: Lunch Break

+ 1:00 PM: Embedded Live, with Kelly McEvers

Kelly McEvers does a live performance of Embedded -- a podcast that takes a story from the news and goes deep.

+ 2:00 PM: The $1 Million Podcast

Kidding. You’re probably not going to make a million dollars. Or maybe you will. Hear from the women who are making it their business to turn a profit doing the thing they love. Expect juicy nuggets about CPMs and ROIs, and juicier nuggets about taking risks and finding hidden talent.

Presenters: Danielle Dana (Executive Director, Science Friday) + Jenna Weiss-Berman (Co-founder, Pineapple Street Media) / Moderator: Mandana Mofidi (Executive Director of Audio, Fusion Media Group)

+ 3:00 PM: Make Your Ads as Good as Your Shows

The people who listen to your show also have to listen to your ads. Make ‘em fun.

Presenter: Nazanin Rafsanjani (Creative Director, Gimlet Media) / Moderator: Josie Huang (Reporter, KPCC)

+ 3:45 PM: Pitch Time!

Several leading ladies in podcasting field your show ideas and tell you what they really think.

Presenters: N’Jeri Eaton (Senior Manager for Program Acquisition, NPR) + Kerri Hoffman (CEO, PRX) + Paula Szuchman (VP of On-Demand Content, WNYC Studios) + Jenna Weiss-Berman (Co-founder, Pineapple Street Media) / Moderator: Anayansi Diaz-Cortes (Independent Producer, Creator of KCRW's Sonic Trace)


October 4: Werk It Second Stage 

+ Werk It Presents: How I Make It

How I Make It brings together hosts and producers of your favorite podcasts in an intimate setting to reveal how they get their shows out the door. Expect candor and lots and lots of tape.

12:00 PM: Another Round, with Tracy Clayton, Heben Nigatu, and Eleanor Kagan

1:00 PM: Start-Up, with Lisa Chow

2:00 PM: Plz Advise, with Molly McAleer and Kristina Lopez

3:00 PM: Making Oprah, with Jenn White and Tricia Bobeda

4:00 PM: Accused, with Amber Hunt


October 5: Werk It Main Stage

 

9:00 AM: Keynote

+ 9:30 AM: Creating Universes

A conversation with women who make fiction podcasts and non-fiction podcasts, about how to create strong characters and story lines that move your narrative forward.

Presenters: Lauren Shippen (Creator and producer, The Bright Sessions) + Cristal Duhaime (Producer, Love Me and Co-creator, Pen Pals) + Amber Hunt (Host, Accused)

+ 10:15 AM: Extreme Engagement

Your audience listens, but they can also talk.

Presenters: Manoush Zomorodi (Host, Note to Self) + Gretchen Rubin (Host, Happier) / Moderator: Karen Grigsby Bates (NPR Correspondent, Code Switch)

+ 11:00 AM: Don’t Point

We want our listeners to learn and be moved and see the world differently -- but what’s the line between those experiences and merely gawking at people different from ourselves?

Presenters: Rebecca Carroll (Editor for Special Projects, WNYC) + Nigel Poor (Producer, Ear Hustle) + Kathy Tu (Host, Nancy) / Moderator: Aminatou Sow (Co-host, Call Your Girlfriend)

11:45AM: Lunch Break

1:00 PM: Live taping of Recode/Decode with Kara Swisher

+ 2:00 PM: Ask the Ethicist

What’s fair use? Do you need to get approval from Richard Simmons to do a podcast about Richard Simmons? Should you call a trans activist if you’re a doing a story on trans activism? A journalist and a lawyer tackle all your pod ethics questions.

Presenter: Jenn White (Host, Making Oprah) + Evelyn Larrubia (Managing Editor, KPCC) + Nabiha Syed (Assistant General Counsel, BuzzFeed)

+ 3:00 PM: Question Everything

There are no rules in podcasting. So why is everyone telling us what we should do?

A conversation with Starlee Kine (Creator, Mystery Show) and Mary Harris (Reporter and Host, WNYC)

+ 3:45 PM: This Is Not a Joke

Two very funny podcast hosts in conversation about how the funny can illuminate the serious.

Presenters: Phoebe Robinson (Host, Sooo Many White Guys, 2 Dope Queens) + Maeve Higgins (Host, Maeve in America) / Moderator: Nora McInerny (Host, Terrible, Thanks for Asking)


October 5: Werk It Second Stage 

+ Werk It Presents: How I MaKe It

How I Make It brings together hosts and producers of your favorite podcasts in an intimate setting to reveal how they get their shows out the door. Expect candor and lots and lots of tape.

12:00 PM: TBA

1:00 PM: Terrible, Thanks for Asking, with Nora McInerny

2:00 PM: Big Time Dicks, with Joanna Rothkopf and Prachi Gupta

3:00 PM: There Goes The Neighborhood, with Rebecca Carroll

4:00 PM: TBA


We’ll be rolling out more special announcements this summer, including the schedule of live podcast tapings. This schedule is subject to change as more presenters are added. Check back regularly for updates. 

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Presenters


Presenters


Ashley Alvarado, Manager, Public Engagement, KPCC

Ashley Alvarado, Manager, Public Engagement, KPCC

Lisa Chow, Co-Host, Start Up  

Lisa Chow, Co-Host, Start Up
 

Gretta Cohn, Founder, Transmitter Media

Gretta Cohn, Founder, Transmitter Media

Cristal Duhaime, Co-creator, Love Me and Pen Pals

Cristal Duhaime, Co-creator, Love Me and Pen Pals

Ann Friedman, Co-host, Call Your Girlfriend

Ann Friedman, Co-host, Call Your Girlfriend

Kerri Hoffman, CEO, PRX  

Kerri Hoffman, CEO, PRX
 

Starlee Kine, Creator, Mystery Show  

Starlee Kine, Creator, Mystery Show
 

Kristina Lopez, Producer, Plz Advise  

Kristina Lopez, Producer, Plz Advise
 

Nora McInerny, Host, Terrible, Thanks for Asking

Nora McInerny, Host, Terrible, Thanks for Asking

Heben Nigatu, Co-host, Another Round  

Heben Nigatu, Co-host, Another Round
 

Phoebe Robinson, Co-Host, 2 Dope Queens

Phoebe Robinson, Co-Host, 2 Dope Queens

Erica Williams Simon, Host, The Call  

Erica Williams Simon, Host, The Call
 

Bridget Todd, Co-Host, Stuff Mom Never Told You

Bridget Todd, Co-Host, Stuff Mom Never Told You

Jessica Williams, Co-Host, 2 Dope Queens

Jessica Williams, Co-Host, 2 Dope Queens

Emilie Aries, Co-Host, Stuff Mom Never Told You

Emilie Aries, Co-Host, Stuff Mom Never Told You

Marea Chaveco, Senior Associate, Nonprofits Are Messy

Marea Chaveco, Senior Associate, Nonprofits Are Messy

Danielle Dana, Executive Director, Science Friday

Danielle Dana, Executive Director, Science Friday

Gaby Dunn, Host, Bad With Money with Gaby Dunn

Gaby Dunn, Host, Bad With Money with Gaby Dunn

Christy Gressman, Director of Show Development, Night Vale Presents

Christy Gressman, Director of Show Development, Night Vale Presents

Josie Huang, Reporter, KPCC  

Josie Huang, Reporter, KPCC
 

Nishat Kurwa, Executive Producer of Audio, Vox Media  

Nishat Kurwa, Executive Producer of Audio, Vox Media
 

Molly McAleer, Host, Plz Advise  

Molly McAleer, Host, Plz Advise
 

Jane Marie, Music Supervisor, This American Life

Jane Marie, Music Supervisor, This American Life

Lauren Ober, Host, The Big Listen  

Lauren Ober, Host, The Big Listen
 

Prachi Gupta and Joanna Rothkopf, Co-hosts, Big Time Dicks

Prachi Gupta and Joanna Rothkopf, Co-hosts, Big Time Dicks

Aminatou Sow, Co-host, Call Your Girlfriend

Aminatou Sow, Co-host, Call Your Girlfriend

Kathy Tu, Co-host, Nancy  

Kathy Tu, Co-host, Nancy
 

Manoush Zomorodi, Host, Note to Self  

Manoush Zomorodi, Host, Note to Self
 

Karen Grigsby Bates, NPR Correspondent, Code Switch

Karen Grigsby Bates, NPR Correspondent, Code Switch

Krissy Clark, Senior Correspondent, The Uncertain Hour

Krissy Clark, Senior Correspondent, The Uncertain Hour

Gina Delvac, Producer, Call Your Girlfriend

Gina Delvac, Producer, Call Your Girlfriend

N’Jeri Eaton, Senior Manager for Program Acquisition, NPR

N’Jeri Eaton, Senior Manager for Program Acquisition, NPR

Mary Harris, Reporter and Host, WNYC  

Mary Harris, Reporter and Host, WNYC
 

Amber Hunt, Host, Accused  

Amber Hunt, Host, Accused
 

Evelyn Larrubia, Managing Editor, KPCC  

Evelyn Larrubia, Managing Editor, KPCC
 

Marianne McCune, Reporter, Producer and Editor with WNYC, NPR, Detour

Marianne McCune, Reporter, Producer and Editor with WNYC, NPR, Detour

Mandana Mofidi, Executive Director of Audio, Fusion Media Group

Mandana Mofidi, Executive Director of Audio, Fusion Media Group

Nigel Poor, Co-Host and Producer, Ear Hustle

Nigel Poor, Co-Host and Producer, Ear Hustle

Gretchen Rubin, Host, Happier  

Gretchen Rubin, Host, Happier
 

Kara Swisher, Host, Recode/Decode  

Kara Swisher, Host, Recode/Decode
 

Jenna Weiss-Berman, Co-founder, Pineapple Street Media

Jenna Weiss-Berman, Co-founder, Pineapple Street Media

Rebecca Carroll, Editor for Special Projects, WNYC

Rebecca Carroll, Editor for Special Projects, WNYC

Tracy Clayton, Co-Host, Another Round  

Tracy Clayton, Co-Host, Another Round
 

Anayansi Diaz-Cortes, Independent Producer, Creator of KCRW's Sonic Trace

Anayansi Diaz-Cortes, Independent Producer, Creator of KCRW's Sonic Trace

Negin Farsad, Host, Fake the Nation  

Negin Farsad, Host, Fake the Nation
 

Maeve Higgins, Host, Maeve In America  

Maeve Higgins, Host, Maeve In America
 

Eleanor Kagan, Director of Audio, BuzzFeed News

Eleanor Kagan, Director of Audio, BuzzFeed News

Rebecca Lehrer, Co-host and Co-creator, The Mash-Up Americans

Rebecca Lehrer, Co-host and Co-creator, The Mash-Up Americans

Kelly McEvers, Host, Embedded  

Kelly McEvers, Host, Embedded
 

Mukta Mohan, Producer, MTV News  

Mukta Mohan, Producer, MTV News
 

Nazanin Rafsanjani, Creative Director, Gimlet Media

Nazanin Rafsanjani, Creative Director, Gimlet Media

Lauren Shippen, Host, The Bright Sessions

Lauren Shippen, Host, The Bright Sessions

Nabiha Syed, Assistant General Counsel, BuzzFeed

Nabiha Syed, Assistant General Counsel, BuzzFeed

Jenn White, Host, Making Oprah

Jenn White, Host, Making Oprah

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Live Podcast Tapings


Live Podcast Tapings


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Werk It will be curating three nights of live podcast tapings at The Theatre at Ace Hotel, and, of course, all of them will feature lady hosts. Past festival tapings have included BuzzFeed’s Another Round, WBUR and The New York Times’ Modern Love, Earwolf’s Ronna & Beverly, and WNYC Studios’ 2 Dope Queens and Sooo Many White Guys.

If you purchase an All-Access Pass for Werk It, you will be given one ticket to each of the three shows. All other Werk It attendees must purchase their tickets separately.

Tapings will be open to the general public – including men! Sign up for email updates to be the first to know when shows are announced and tickets go on sale.

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Frequently ASked Questions


Frequently ASked Questions


 

+ Who is Werk It for?

Werk It is for women in all stages of their careers currently working in or hoping to break into audio and digital media. Past attendees have come from 23 states and 3 countries. They have been producers, hosts, writers, reporters, editors, engineers, social media managers, marketers, sound designers, video producers, and more.

Last year, 34% of the women were employed by public media companies, 27% by for-profit media companies, 19% worked at nonprofits or academic institutions, and 20% were freelancers. Join the brightest women leaders in audio as we make each other better, unleash our powers for good and muscle through some uncomfortable conversations. (Lunching, drinking and general merriment will also be provided.)

+ I'm not a podcaster right now. Can I come?

Yes!

+ Who produces Werk It?

Werk It is a production of WNYC Studios, the beautiful people behind Radiolab, Freakonomics Radio, Death, Sex & Money, 2 Dope Queens, Note to Self, Snap Judgment, Sooo Many White Guys, Here’s the Thing, The New Yorker Radio Hour, On the Media, Only Human and more.

+ Why does Werk It exist?

Werk It launched in 2015 with a grant from the Corporation for Public Broadcasting to expand women’s voices in podcasting. At the time, our research showed that only 20% of all podcasts in the iTunes top 100 chart were hosted by women. Our mission is to get to 50% or more. By giving women opportunities to learn new skills and make professional contacts, Werk It is one way we will get there.

+ What's the vibe, sister?

Smart, honest, inclusive, witty, wonderful.

+ Is the Podcast Bootcamp right for me?

The Podcast Bootcamp is the right fit for anyone eager to learn. Regardless of your current skill level or expertise, you’ll learn from the most innovative leaders in the field. We designed the Podcast Bootcamp with a lot of people in mind: Whether you’re an experienced podcast listener looking to break in to the field, or someone with experience in media considering a career transition or side hustle, or even those of you already working in audio who want to hone your skills. You can expect tactical, concrete advice on all aspects of podcast production.

+ Do I have to stay at the Ace Hotel?

No, you can stay anywhere you like. The Ace Hotel will offer a 15% discount to Werk It attendees. Use this link to book your room and enter the promo code WERKIT.

+ Can I work at Werk It? Or volunteer? Or intern?

We’re not hiring right now. If we do have opportunities, you’ll find out by signing up for our email updates.

+ Can men attend?

The daytime sessions of Werk It, including the Podcast Bootcamp, are created by and for women only. Men are welcome to purchase tickets to the live podcast tapings in the evenings. Woke dudes might also like our podcast feed.

+ Do you offer scholarships?

The deadline for 2017 scholarship applications closed on March 1, 2017. At this time, all applicants have been notified of their application status.

We were able to offer a limited number of scholarships in order to ensure a robust mix of participants such as students, freelancers, and nonprofit employees who would otherwise be unable to attend.

Scholarships cover the cost of the sessions. Recipients will be responsible for travel expenses and tickets to the live tapings.

+ Can I sponsor this event?

Yes! Please do. Email werkit@wnyc.org to inquire about sponsorship opportunities.

+ Can I pitch a session idea?

The deadline for our open call for pitches closed on March 1, 2017 (...unless you are someone who can get us Oprah or Shonda Rhimes, in which case -- call us).

+ How can I find out when updates are made to the schedule and speakers?

Sign up below to get emails from us.

+ I have a question that wasn't answered here, how can I get in touch?

Email us at werkit@wnyc.org.

 
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Get Updates


Get Updates


 

The Theatre at Ace Hotel, Downtown Los Angeles

929 South Broadway
Los Angeles, CA 90015